I start all posters the same way. I rely on a template with my [[Grids|grids]] laid out for the different print sizes that I typically work in. It's important that I see the different sizes as oftentimes I make versions for social media and for the college's website. Because the dimensions are different across print and screen, the design and layout should reflect that. I don't like seeing the same layout repeated on a poster, Instagram post, or hero image. My approach to layout is rooted in the Swiss modernist tradition: a reliance on grids (somewhat loosely), favoring function over decoration, and a desire for simplicity. While I may favor simplicity in its presentation, I strive to infuse my work with sophistication and layers of metaphor and conceptual thinking. I primarily use a 12-column grid as it's the most flexible and works for both print and web. I don't use a baseline grid for my posters, nor do I align it with the document grid (I will unite the three ~~kingdoms~~ grids in a later exploration of the college’s magazine refresh).