# **Graphic Design: Fine Art or Social Science** by Jorge Frascara - Aesthetic isn’t the only measure of quality. - Graphic design cannot be understood in isolation but only within a communication context. - Social responsibility in graphic design is concerned with: - The impact of visual communications has on the community and the way its context influence people. - The impact that all visual communications has in the visual environment. - The need to ensure that communications related to the community are properly implemented. - Quality in graphic design is measured by the changes it produces in the audience. - Design should be a balance between the rational organization of information and the artistic endeavor.