| Users Are… | People Are… | | ------------------------------------ | ------------------------------------------ | | Logical and predictable. | Superstitious and romantic. | | In need of products & services. | Seeking opportunity & recognition. | | Continually generating metadata. | Continually creating relationships. | | Driven by the security of certainty. | Habitualized to anxiety and doubt. | | Content with binary choices. | Evolved to adapt to complexity. | | Motivated by frictionless existence. | Existing in the course reality of society. | | In need of “solutions” to problems. | Coping with/living with problems. | | Stakeholders. | Of little investment in systems. | | Of presupposed capacity. | Capable of transcending limits. | | Products of capitalism. | Products of human evolution. | | Awaiting options. | Creating alternatives. | | Monetizable. | Indebted to social exchanges. | | Quantifiable. | Exhibiting highly unpredictable traits. | | Easily pleased. | Complex and troubled. | This chart belongs to [Ted Hunt](https://www.ted-hunt.com/USERS-PEOPLE.html), who I came across in reading [[232 Design Futuring|Design Futuring]].